Targeted search and the long tail effect
نویسندگان
چکیده
منابع مشابه
Targeted search and the long tail effect
This paper develops a search model to explain the long tail effect. Search targetibility or the quality of search is explicitly modeled. Consumers are searching for the right products within the right categories. Mainstream consumers are distinguished from long tail consumers in terms of the prevalence of consumer tastes in the population. We show that mainstream consumers enjoy higher utility ...
متن کاملTargeted Search and the Long Tail E¤ect
This paper develops a new search model to explain the long tail e¤ect. Search targetibility or the quality of search is explicitly modeled. Consumers are searching for right products within right categories. Mainstream consumers are distinguished from long tail consumers in terms of the prevalence of consumer tastes in the population. We show that mainstream consumers enjoy higher utility and m...
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ژورنال
عنوان ژورنال: The RAND Journal of Economics
سال: 2013
ISSN: 0741-6261
DOI: 10.1111/1756-2171.12036